Every coffee used to get its own custom tin. Beautiful, slow, and very picky about which coffees we could buy. Here’s why we’re switching to stickers.
If you like it then you gotta put a sticker on it
One of our goals at Earnest Pursuit is to build a wholesale business with Earnest Pursuit coffees sold in cafes, restaurants, and bars. Pretty quickly I realized that to do that, I needed a blend. ...
How we made The Match
I assumed roasting coffee was like using an oven. Set the temperature, press a button, done. I was wrong. Here's what I've learned the hard way about batch size, reference roasts, weather, and the ...
The Most Surprising Part about Roasting (a litany of mistakes)
Starting a business is harder than it looks. I knew this intellectually. I did not appreciate it practically.
What I've been up to
There's a first cup that stops every coffee drinker in their tracks. We started Earnest Pursuit to give more people that moment.