The Pursuit

One of our goals at Earnest Pursuit is to build a wholesale business with Earnest Pursuit coffees sold in cafes, restaurants, and bars. Pretty quickly I realized that to do that, I needed a blend. ...

I assumed roasting coffee was like using an oven. Set the temperature, press a button, done. I was wrong. Here's what I've learned the hard way about batch size, reference roasts, weather, and the ...

Starting a business is harder than it looks. I knew this intellectually. I did not appreciate it practically.

There's a first cup that stops every coffee drinker in their tracks. We started Earnest Pursuit to give more people that moment.