How to Taste Coffee

Evaluating specialty coffee during a professional cupping session — the standard method for assessing aroma, flavor, and quality

You don’t need to be a professional to taste the difference. Here’s how to pay attention to what’s in your cup—and what all those flavor descriptors actually mean.

How Do You Actually Taste Coffee?

You don’t need a certification. You just need to be present and notice what’s in the cup.

  • Smell it first. Before you drink, bring the cup to your nose. Coffee changes as it cools—you’ll notice different things at different temperatures.
  • Slurp. This isn’t about manners. Slurping aerates the coffee and spreads it across your palate. You’ll taste more.
  • Let it sit. Hold the coffee in your mouth for a second before swallowing. Notice where you feel it—the tip of your tongue, the sides, the back.
  • Pay attention to what lingers. After you swallow, wait. What stays? Does it fade quickly or hang around?
  • Taste it as it cools. Hot coffee hides things. As it cools to room temperature, flavors become clearer. The best coffees get more interesting as they cool.

What Is the Coffee Flavor Wheel?

The SCA Flavor Wheel is a reference tool that organizes coffee flavors into categories. It helps put words to what you’re tasting.

Start at the center with broad categories, then move outward to get more specific. If something tastes fruity, is it berry? Citrus? Stone fruit? The wheel helps you narrow it down.

You won’t identify every flavor in a single cup. But the more you use it, the easier it gets to name what you’re tasting.

Whenever we cup, we try to keep a flavor wheel handy to help pinpoint the aromas and flavors.

Key Facts & Sources

  • The World Coffee Research and SCA Flavor Wheel (2016) catalogues 110 distinct flavor descriptors organized by category and intensity.
  • Professional cupping follows the SCA Cupping Protocol: 8.25g of coffee per 150ml of 200°F water, steeped for 4 minutes.
  • Aroma is assessed both dry (grounds) and wet (after adding water), as fragrance compounds are most volatile at bloom.

Ready to Brew?

Explore our current coffees—each roasted to 85+ and scored so you know exactly what you’re getting.